An affiliate program for marketers is a performance-based initiative where businesses reward affiliates for driving traffic or sales through their promotional efforts. Marketers join the program, promote the business’s products or services using unique tracking links, and earn commissions based on the sales or leads they generate. This model benefits businesses by expanding their reach with minimal upfront costs, while affiliates gain an opportunity to monetize their marketing skills and audience. It’s a mutually advantageous arrangement that leverages the reach and influence of affiliates to drive growth for both parties.